It’s a deep dive into the science behind branding.īio: International Director of the world-famous Ehrenberg-Bass Institute and author of Building Distinctive Brand Assets and How Brands Grow Part 2. We talk about distinctive assets, how to develop them and the psychology behind branding.
SHOW NOTES In this episode, I talk with professor Jenni Romaniuk, author of books like How Brands Grow 2 and Building Distinctive Assets.
